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This Week's Reflection

Why Learning More Isn't Always Better

Today I want to talk about something that hit me like a brick wall:

Ouch. That one stung because it's true for me, and I'm guessing for you too.

I pride myself on consuming endless business podcasts, reading productivity books, and taking course after course. I feel productive, engaged, and constantly "improving." But when I looked at my actual business results? They aren't matching my learning efforts.

The uncomfortable truth is that learning can become a sophisticated way to avoid doing the hard, important work:

1. Learning feels safer than creating - There's no risk of failure when you're just absorbing information. But your business grows through action, not accumulation of knowledge.
2. Busy feels important - A packed schedule creates the illusion of progress while keeping us from the vulnerable work of putting ourselves out there.
3. Excellence in the wrong areas - We can become masters at organizing our notes, optimizing our systems, and consuming content while remaining beginners at the work that actually matters to our goals.

So what's the antidote? Ruthless prioritization of what's truly important. Instead of asking "What can I learn today?" start asking "What's the most important thing I can create or complete today?"

This week, I challenge you to spend less time being busy and more time being intentional. What would happen if you replaced just one hour of content consumption with one hour of creating something meaningful for your business?

The goal isn't to stop learning entirely but to ensure that learning serves doing, not the other way around.

From the Blog

"Lesser-Known Tools That Boosted My Workflow"

I shared some of my favorite under-the-radar productivity tools that have quietly shifted how I work. These aren't the usual suspects everyone talks about.

​Read the full article →​

Community Corner

This week only, you can join our community with a completely free month trial - no commitments, cancel anytime if it's not a good fit! We're focusing on "Less Busy, More Important" this month, and it's the perfect time to join a group of people who understand the struggle of distinguishing between what feels urgent and what's actually important.

If you've been considering joining but weren't sure, this is your risk-free opportunity to see if our approach resonates with you.

​Join our community with your free month trial →​

Resource of the Week

This week's recommended tool is Sunsama - a daily planner that helps you be intentional about how you spend your time rather than just busy. Unlike traditional task managers that encourage you to pile on more tasks, Sunsama helps you realistically plan your day around what actually matters.

I have used Sunsama for years now and they have kindly sponsored a lot of my content prior to this. This is not sponsored, but if you'd like to use my affiliate link, you can get an extended trial.

The feature I'm loving most: the daily shutdown ritual that helps you reflect on what you accomplished and plan tomorrow with intention. It's perfect for breaking the cycle of endless busyness and focusing on meaningful work.

Every intentional choice brings you one step closer to meaningful progress. Have a focused week!

P.S. I'd love to know: what's one "productive" activity you could eliminate this week to make room for something more important? Reply and let me know!