Avoid Wasting Months on Something Nobody Wants
I've watched too many creators spend months building courses, ebooks, and templates that absolutely nobody buys… including myself 🙈
The problem isn't that we can't create good products. The problem is they're building products based on what we think people want instead of what people actually want.
Validation isn't asking your audience "would you buy this?" (spoiler alert: they'll lie, not on purpose, but they will). You have to get people to show you they want something through their actual behavior.
Today I'm going to walk you through the exact framework I use to validate digital product ideas before I build them. This process has saved me from countless flops and even helped me to make a very recent decision to NOT launch my online community.
Most Product Validation Fails Because…
Let me guess how you've been "validating" ideas:
- Posted polls on social media asking what people want
- Asked your email list what they'd like to learn about
- Looked at what other creators in your niche are selling
- Had a few friends say "yeah, I'd totally buy that!"
All of that feels like validation, but it's not. It's just collecting opinions, and opinions are worth exactly what you pay for them 😉
Real validation happens when people put skin in the game. Money, time, effort (something that costs them more than just clicking a poll option).
The framework I'm about to share tests three key things:
- Demand: Do people actually want this thing?
- Willingness to pay: Will they pay your price for it?
- Market size: Are there enough people who want it to make it worth building?
